Roger Dubuis Unveils New "Soho" Timepiece in Celebration of Its New York Store Opening

Swiss watchmaker Roger Dubuis opens its first-ever lifestyle-driven boutique in the heart of New York City's famed Soho shopping district. The brand commemorates the occasion with the unveiling of its new "Excalibur Monobalancier Soho" timepiece. The brand set its sight on the new Manhattan address due to the location space aligning with its values of freedom and pleasure. And further emphasizing the company motto, "No rules, Our game," the boutique's interior is fully coated in the brand's "Tra...